Who is Luik Auto Sourcing?

Hello there! My name is Justin Luik and I am the owner and founder of Luik Auto Sourcing. I am certified in Automotive Law and Ethics by the Ontario Motor Vehicle Industry Council (OMVIC) and Georgian College's Automotive Business School of Canada and hold my OMVIC Auto Broker License. After my life-long passion for cars and a love for people called me to the automotive sales industry, I found myself quickly disappointed with the traditional dealership experience, both for myself and for the experience of my clients.

I knew that there had to be a better way to connect people with the right car for them, without the unnecessary sales pressure, unnecessary fees, and wasted time that customers have become all too familiar with. It was then that my wonderful best friend (my wife) finally gave me the push I needed and just like that, Luik Auto Sourcing was born! Now, through my new personal automotive consulting service, I am now able to bring that “better way” to life!

My Story

Ever since I was young, I have had an interest in and passion for cars. I loved anything with at least 4 wheels and an engine and spent much of my childhood dreaming of the day I would finally be able to get behind the wheel and drive. That day finally came when I was given the opportunity to try out racing go-karts for the first time at the Canadian Mini Indy in Hamilton, Ontario. From that moment forward, I was hooked.

Throughout my high school years, I was captivated by the world of kart racing, first competing across Southern Ontario in the Jr. Rotax, 2-stroke class, before eventually working my way up to the premier category of Rok Shifter and competing in national and international level events across North America. It was there that I found the most success, culminating in an incredible 2018 season, winning both the prestigious Ron Fellows Karting Championship, as well as the inaugural Pfaff Kartsport Cup in the shifter catagory. These achievements earned me a seat on Team Canada and the privilege to represent the country at the 2018 Rok International Finals in Lonato, Italy. Since then, I have transitioned into the world of car racing, and am now competing for Mantis Autosport/Ultraray Motorsports in their 1987 Porsche 944 cup car, racing in the Lucky Dog Endurance Racing Championship.

Upon graduating from post-secondary studies from Brock University, I began my professional journey into the automotive industry by completing the Georgian College Automotive Business School of Canada's certification program and obtaining my Ontario Motor Vehicle Industry Council (OMVIC) certification as a licensed salesman. From there I went on to work at several automotive groups, where I learned quickly that sales was the perfect way to blend both my passion for cars and my love for connecting with new people. It was also through these experiences that I saw a different path for myself, and my clients.

As of 2024, I achieved my OMVIC Auto Broker's License and officially became licensed to help my clients through the automotive purchase and sale process in Ontario!

My goal is to make the car buying and selling experience simple for my clients, providing all the benefits of the traditional dealer experience, while avoiding all of the traditional markups, hassle, upsells and pressure. I cannot wait to simplify your automotive experience and guide you every step of the way!

Our Values

Honest

We truly believe that honesty is the best policy and strive to ensure that our clients are always getting the full story!

Unbiased

We are compensated by our clients directly and do not represent the interests of any dealership or brand. We represent our clients' interests to the dealership, NOT the other way around!

Transparent

We believe in eliminating the education gap for our clients within the automotive industry and pride ourselves on being as transparent and straightforward as possible!

Empathetic

We understand how anxiety- inducing the automotive buying and selling process can be, regardless of your race, gender, religion, socio-economic status or background and we strive to make our clients feel supported every step of the way!